How WhatsApp is Changing the Social Media Marketing Game
If your marketing strategy is a one-way street, you might want to revisit the drawing board before setting another campaign to go live. It’s time to make room for another...
Nerd Confessions: Instagram Is My Drug of Choice
If you spent an afternoon at lotus823, there are a few comments directed towards me that you will most likely hear: 1. “Christine can you put on some upbeat music?”...
The February Digital Marketing Roundup
Just because you didn’t succeed with your New Year’s resolution doesn’t mean you have failed. It’s only February. Take action to continue to better yourself and your company with some...
lotus823 Named an Honoree in PR Daily’s 2013 Social Media Awards
N.J.-based content marketing agency’s social media recognized for “Best Use of Social Media for Event Promotion” EATONTOWN, N.J., February 26, 2014 – Content marketing agency, lotus823, announced that it has...
Keeping Consistent: Customer Service on Social Media
Over the past few years, users have learned that social media is not only a platform to keep in contact with family and friends, but also a means of direct...
The Digital Marketing Monthly Roundup – January 2014
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and...
New Year, New You: The Perfect Content Marketing Opportunity
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their...
Social Media Networks and The Craze of Private Messaging
“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over...
Five Tools Every Social Media Marketing Specialist Needs To Use
One of the most unique aspects of working at a digital marketing agency is being on top of EVERYTHING that is happening on the web and social spaces. There are...
Integrated Marketing Monthly Roundup
Integrated Marketing Monthly Roundup – ‘Tis the Season…
Of giving, right? It’s not just this season. We always want to give you the best tips, news and myth busters of our integrated marketing lifestyle. Here is our December...
