Instagram Reels: Your Guide to Instagram’s Latest Feature
As one of the most-used social media platforms for over a decade (with an estimated 1 billion active users), Instagram remains one of the most effective tools for digital marketers...
Social Media Advertising Best Practices: TikTok
As one of the world’s most popular social media platforms in 2020, it is no question that your brand should consider advertising on TikTok. This platform is known for its...
How to Use Viral Trending Topics to Your Brand’s Advantage
It is every digital marketer’s dream to create content that goes viral. While the odds of going viral are slim, it is highly effective for your brand to join in...
June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the...
Your Brand’s Complete Guide to TikTok
As the international app sensation TikTok continues to soar with over 800 million active users worldwide, businesses with an audience on the platform are engaging directly with their target markets...
How Brands are Working to Become More Sustainable
In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers...
Social Media Advertising Best Practices: Pinterest
With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram, LinkedIn,...
Social Media Advertising Best Practices: Snapchat
Looking to incorporate Snapchat ads into your marketing strategy, but not sure where to begin? Not to worry, we’ve got it covered! We are adding to our collection of social...
Social Media Advertising Best Practices: LinkedIn
As illustrated through our previous blog posts on social media advertising on Facebook, Twitter, and Instagram, social media has created a multitude of opportunities for businesses to reach consumers through...
The Brands that are Winning Social Media
We’ve discussed best practices for social media marketing and advertising. However, how often do businesses actually follow these practices? We are going to take a look at some of the brands...
