The Best Practices to Build Trust on Social Media
The rise of social media has presented new opportunities and challenges for businesses. Utilizing these platforms to connect with consumers to spread the word about your brand has been known...
Social Media Advertising Best Practices: Instagram
Marketing projections for 2019 only further emphasize an increase in the role of social media for marketers. Considering we’ve already covered all things Facebook and Twitter, we’re adding to our...
Social Media 101 for Global Brands
There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture...
Social Media Advertising Best Practices: Facebook
Social media seems to have taken the world by storm within the last several decades, and advertising is certainly no exception. As a modern-day marketer, it can be easy to...
Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value
Last month in our post, “How to V.E.T. Influencers: Voice, Engagement, & Tangible Results,” we discussed the importance of vetting influencers before initiating a collaboration. Today, we’ll dive deeper into...
How to V.E.T. Influencers: Voice, Engagement, & Tangible Results
While influencer marketing is more popular than ever in today’s market, the idea has been ingrained into society even before the days of social media. Back in 1944, the two-step...
Possible Facebook Privacy Regulations for Businesses & How to Navigate
Amidst a major data breach, Facebook is facing the reality of strengthened regulations regarding users’ privacy. The purpose is to make users aware that when they agree to allow third-party...
Amazon Spark: What Brands Need to Know
In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members...
The Rise and Fall of Snapchat
From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a...
