Why It’s Important to Have a User – Friendly Website
Creating a user-friendly website is not an easy task. In certain cases, your site might be your user’s first experience with your brand. It’s crucial to create an impressive impression...
Mental Health Awareness Month
The month of May is observed as Mental Health Awareness month across America. In aims of removing the stigma around mental health, organizations across the nation dedicate their time to...
April Fools’ Day – These Marketing Campaigns Are No Joke
For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media,...
March 2021 Industry Roundup
From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social...
The Best Ads and Social Media Moments from the 2021 Super Bowl
Our Superbowl Marketing Roundup Whether you were rooting for your favorite team or watching by tradition, the Super Bowl creates some of the best opportunities for advertisers to join the...
How to Market to Gen Z vs. Millennials
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group...
December 2020 Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
In the last month of 2020, TikTok was named the app of the year, Instagram expanded its shopping capabilities, and Twitter launched a new type of chat feature called “Spaces.”...
A Crash Course in Conversion Rate Optimization Marketing
There are many different steps digital marketers can take to create a website that drives browsers to perform an action. Whether it is inquiring about a service, completing a web...
CBD Marketing – Restrictions and Opportunities
CBD is a unique industry that is on the rise with no signs of stopping. Cannabidiol, commonly known as “CBD,” is a substance that can be extracted from hemp or...
2020 Holiday Season Market Trends: What Brands Need to Know
While the holidays are typically the most wonderful (and busiest) time of the year, this season raises many questions for retailers and brands. Will consumers return to in-store shopping for...
