While February is the shortest month of the year, it has been filled to the brim with social media changes and updates. Instagram is removing live stream shopping elements, TikTok...
From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years...
January Highlights: Digital Marketing & Industry News
The first month of 2023 has come to an end, setting the tone for the rest of the year! Meta has made a splash as they continue to slowly add...
2022 Year in Review: How Our Clients Reached Over 48 Billion People
2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer...
How to Make the Most of New-Age Advertising
We asked in a previous blog post of ours, what is the next big change in new age advertising? Since 2015, there has been exciting new features and tools to...
2023 Housewares Industry Trends: How Consumers Are Embracing Life’s Moments
Home and houseware products make great gifts for any occasion, but they really make an impact for life-changing moments, such as weddings, housewarmings, baby showers, and retirements. Sponsored by Newell...
The 3 Best Marketing Strategies of 2022
With 2023 just a few weeks away, now is the time to reflect on the year behind us. 2022 was filled with developments in apps, trends, and advances in technology....
November Highlights: Digital Marketing & Industry News
The hustle and bustle of the holiday season has arrived, and social media platforms are doing everything they can to help you navigate! This past month, apps have made updates...
Post-Crisis Recovery: Steps for Moving Forward
Experiencing a crisis can be an overwhelming experience. However, ensuring this opportunity is used as a learning opportunity to prepare for future crises can be extremely helpful. Now that you...
October Highlights: Digital Marketing & Industry News
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best,...