Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more...
How to Stand Out From Other Exhibitors at Trade Shows
Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show...
4 Tips on Getting to Know Your Customers Better
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is...
The Value of Media Training for Business Professionals
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an...
September Highlights: Digital Marketing & Industry News
September has brought us back into routine while social media and Google updates continue to change the game. If you are looking to keep up to date on the latest...
4 Tips for Marketing to Gen Z the Right Way
Gen Z, those born between 1996 and 2015, now make up about 40% of the consumer market with approximately $360 billion in disposable income, according to Bloomberg. With this information...
Housewares Industry Trends & Highlights in 2022
Home is a place of comfort where every item contributes to the happiness and wellness of you and your family. Since the pandemic, homecare and comfort have become increasingly important...
August Highlights: Digital Marketing & Industry News
As summer is ending and it’s the return of back-to-school, social media platforms and search engines are adding the necessary updates to ensure a successful end to the year. Here...
A First Look at CES 2023
CES 2023 is just a few months away and technology companies around the globe are gearing up to showcase their latest innovations at the international show. Last year, we gave...
Consumer Electronics Industry Trends & Highlights in 2022
Interest remains high for many consumer electronics products relative to pre-pandemic years, showing that consumer technology will remain relevant and resilient in the year to come. Electronics such as smartphones,...