Digital Marketing Archives | Page 14 of 21

Defining the Facebook Audience Network: Beyond the App

by lotus823 Staff

October 9, 2018

Facebook has been immersing itself in the business of helping companies flourish through the platform’s ad programs. From offering boosted posts to paid ads with measurable results, Facebook has positioned...

Amazon Marketing

The Seller’s Guide to Amazon Acronyms and Other Jargon

by Samantha Lins

July 26, 2018

Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I...

Digital Marketing

Paid & Organic Influencers: Pros, Cons, & Everything in Between

by lotus823 Staff

July 19, 2018

Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can...

Public Relations

The New Media Landscape: Adapting PR Fundamentals in a Digital World

by lotus823 Staff

July 12, 2018

At a time when the new media landscape and business models are relying on content and audience reach more than ever, public relations (PR) is entering a new realm. Being...

Digital Marketing

5 A/B Tests to Try in Your E-mail Marketing Campaigns

by Samantha Lins

May 22, 2018

How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you...

Influencer Marketing

Amazon Spark: What Brands Need to Know

by Samantha Lins

April 19, 2018

In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members...

Marketing

The Rise and Fall of Snapchat

by lotus823 Staff

March 12, 2018

From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a...

Digital Marketing

Defining the Facebook Audience Network: Beyond the App

The Seller’s Guide to Amazon Acronyms and Other Jargon

The New Media Landscape: Adapting PR Fundamentals in a Digital World

5 A/B Tests to Try in Your E-mail Marketing Campaigns

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