July has been a month focused on branding. We’re talking personal, professional and product branding. If you missed any of this month’s PR and digital marketing news, we have it all right here….
Read On from The PR and Digital Marketing Roundup – July 2014
If you follow our blog, you’ve seen we’ve offered up our expertise and pinpointed our top tips for crowdfunding success. And, if you follow the industry—or the news in general—you’ve seen a great deal of chatter on the Potato Salad Kickstarter that’s made over $60,000. From what it can teach us about successful campaigns to…
Read On from Crowdfunding Weirdos: Epic Successes & Cringe-Worthy Flops
With the weather heating up, so are we! Lets recap on the past month of content that we’re always so excited to share with you. From planning weddings to waiting tables (we’re not kidding) we have all of our PR and digital marketing insights right here in one place! Dig in!…
With connected home products making big waves in the news, we sat down with Account Executive Heather Hewit to speak about her experiences with connected home campaigns. In a space that is so new, Heather touches on some of the challenges that connected home companies and marketers could possibly face and how to overcome them….
Read On from Connected Home Campaigns: An Interview with Heather Hewit
We previously provided tips for launching a crowdfunding campaign, but getting the funding your project desires is only half the battle. What happens during the process and once you get backing will impact the public’s perception on the project and, in turn, your company. Best Practices for Your Crowdfunding Campaign 1. Market Your Project One…
Crowdfunding has made it easier than ever before to launch your business, but that doesn’t mean it’s easy. If your idea rocks and you’re considering a crowdfunded campaign, there are certain things you’ll want to do to knock it out of the park. Remember, not every good idea makes it, and tons of terrible ideas do….
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
