The month of May is observed as Mental Health Awareness month across America. In aims of removing the stigma around mental health, organizations across the nation dedicate their time to...
It’s no secret that Amazon is the leading platform for online shopping with over 300 million active users worldwide. Shoppers turn to the platform for their shopping needs because...
With concerns for the environment at a high, consumers are beginning to shift their personal values and are actively choosing brands and products that align with their sustainable mindset. As...
One of the most essential parts of a brand’s success is customer loyalty. Creating and building trust with your customers takes time, and once established businesses should do all...
For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media,...
From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social...
This month marks the first anniversary of the COVID-19 pandemic forcing the U.S. into shutdown and, in turn, the abrupt closure of offices and workplaces. At first, many believed the...
The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a...
February was an interesting month in marketing, with Super Bowl campaigns looking different than previous years and social media updates that took us by surprise. LinkedIn began developing their Freelance...
Digital marketing and public relations professionals take many steps before creating and developing strategies. Whether it is a new product launch or conducting a survey, the first step is research....