Blogs Archives | Page 6 of 10

August Highlights: Digital Marketing & Industry News

by lotus823 Staff

August 26, 2021

Throughout the month of August, Facebook outlined new privacy limitations for advertisements, TikTok began testing a stories feature, and Google introduced new advertising precautions. Learn more about the latest digital...

Best Practices

CES 2022: How to Prepare for a Digital Trade Show

by lotus823 Staff

August 16, 2021

Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer...

Blogs

July Highlights: Digital Marketing & Industry News

by lotus823 Staff

July 30, 2021

Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though....

Blogs

COVID-19 Coverage: Ways the Pandemic Has Changed Consumer Behavior

by lotus823 Staff

July 23, 2021

Since the start of the COVID-19 pandemic, brands and businesses have seen a dramatic shift in consumer behavior. Between stay-at-home orders and social distancing guidelines, consumers have completely adapted to...

Social Media

The Importance of Community Management

by lotus823 Staff

July 15, 2021

Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing...

Amazon Prime Day

Amazon Prime Day 2021 Insights

by lotus823 Staff

June 24, 2021

Amazon Prime Day originally started as a celebration of the e-commerce site’s 20th anniversary in 2015. In the last six years, the day has blossomed into a massive annual two-day...

Public Relations

The Benefits of Public Relations

by lotus823 Staff

June 17, 2021

Building relationships with top-tier consumers and trade editors allows your brand to make an organic, long-lasting impression. In fact, 92% of consumers trust earned media over promotional advertisements. This week,...

Best Practices

Amazon Prime Day: Everything Your Business Needs to Know

by lotus823 Staff

June 10, 2021

Amazon’s annual savings event is quickly approaching! This year, the site is back with its summer-focused sale after COVID-19 forced last year’s event to be pushed into early fall. The...

Integrated Marketing

“Do It Yourself”: Entrepreneurs Month

by lotus823 Staff

June 3, 2021

June marks the start of “Do It Yourself” entrepreneurs month and as an agency founded by two entrepreneurs, we know exactly what it takes to successfully start and manage your...

Marketing

Best Practices for Facebook Ads

by lotus823 Staff

May 20, 2021

With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week,...

Blogs

COVID-19 Coverage: Ways the Pandemic Has Changed Consumer Behavior

Amazon Prime Day 2021 Insights

The Benefits of Public Relations

Amazon Prime Day: Everything Your Business Needs to Know

“Do It Yourself”: Entrepreneurs Month

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