Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer...
Amazon Prime Day: Everything Your Business Needs to Know
Amazon’s annual savings event is quickly approaching! This year, the site is back with its summer-focused sale after COVID-19 forced last year’s event to be pushed into early fall. The...
Best Practices for Facebook Ads
With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week,...
Why It’s Important to Have a User – Friendly Website
Creating a user-friendly website is not an easy task. In certain cases, your site might be your user’s first experience with your brand. It’s crucial to create an impressive impression...
Working Remotely as a Manager: Tips for the New Normal
For our second installment in our work from home best practices and guidelines series, we are sharing the perspective of our leaders – the managers at lotus823! Our talented managers...
Working Remotely as an Employee: Tips for the New Normal
As many people around the world shift from their office settings to working full-time at home, this new lifestyle can require some adjustment. There are often challenges faced while employees...
Social Media Advertising Best Practices: Pinterest
With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram, LinkedIn,...
Marketing Automation 101: Tips and Best Practices
Marketing automation is a powerful way of ensuring your messaging reaches the right people at the right time, in turn helping your business to save time and improve results. In...
Social Media Advertising Best Practices: LinkedIn
As illustrated through our previous blog posts on social media advertising on Facebook, Twitter, and Instagram, social media has created a multitude of opportunities for businesses to reach consumers through...
The Best Practices to Build Trust on Social Media
The rise of social media has presented new opportunities and challenges for businesses. Utilizing these platforms to connect with consumers to spread the word about your brand has been known...