Best Practices Archives | Page 8 of 9

Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch

by lotus823 Staff

October 12, 2016

With the wildly unpredictable and fast paced nature of the news, attempting to capture the media’s attention can certainly feel like a brutal round of The Hunger Games. Alas, media...

Facebook Advertising

7 Attributes of Successful Social Media Managers

by lotus823 Staff

May 10, 2016

So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no...

Twitter

What is Newsjacking? The Good, the Bad and the Ugly

by lotus823 Staff

March 8, 2016

Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But...

3 Ways Teambuilding Helps Spark Creativity

Facebook Advertising

January Digital Marketing Roundup: Starting 2016 Off Right

by lotus823 Staff

January 28, 2016

From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in...

Branding

3 Jersey Shore Businesses Who Nailed Their Branding

by lotus823 Staff

June 18, 2015

When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing...

The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion

Best Practices

Hands on Learning: Team Building Through LEGO® SERIOUS PLAY®

by lotus823 Staff

June 9, 2015

Corporate team building comes in many forms, from trust exercises and paint ball battles to the often dreaded ice breakers. Here at lotus823, the typical exercises just wouldn’t cut it....

Digital Marketing News: Social Media Spotlight

Advertising

Facebook Advertising: Using Paid Ads to Complement Organic Strategy

by lotus823 Staff

May 28, 2015

Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam:...

Best Practices

Finding The Perfect Photo for Your Blog Post

by lotus823 Staff

June 30, 2014

There’s nothing quite like writing an amazing blog post and then realizing you have no idea where to source your photos from. Learn how to find the perfect image and...

Best Practices

Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch

Hands on Learning: Team Building Through LEGO® SERIOUS PLAY®

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