Email marketing is a great way to form and maintain connections, while also being an opportunity for your company to showcase clear branding. Design is another form of communication that can reinforce your brand’s message. Making intentional choices when creating email templates allows your external communication to share the most essential information while also being…
Read On from 6 Design Elements for Successful Email Marketing
“Get to Know Your Customers Day” lands on the third Thursday of January, April, July, and October, which is the perfect reminder for businesses to celebrate their target audience and prioritize building customer loyalty. We covered this topic back in 2021 with tips on how to reach out to patrons, but now it is time…
Read On from 4 Ways to Celebrate “Get to Know Your Customers Day”
In this episode… Join David Hernandez, host of the There’s Always a Lyric Podcast, in an inspiring conversation with Mike Mumola, an Attorney, Serial Entrepreneur, Angel Investor, Public Speaker, Personal/Business Coach, & Mentor. Mumola shares his insights on running successful startups, his journey with Web3 and the metaverse, and how he’s integrated core values into…
The wellness industry is booming, and consumers intend to keep spending more on products that improve their health, fitness, nutrition, appearance, sleep, and more. Emphasized during the start of the pandemic, increasing health and wellness discussions have caused society to talk more openly about health struggles, whether mental or physical. Trend Hunter has recently released…
We made it through the first quarter of 2023 and the trend this month seems to be adding venerability and transparency to users. But it seems like each social platform has a different way of addressing this fad. Read on to learn about the ins and outs of the latest industry updates! Social Media…
Read On from March Highlights: Digital Marketing & Industry News
With Women’s International Day occurring in March along with it being Women’s History Month, our Co-founder & Managing Partner, Allison Hernandez recently had the opportunity to present to a group of women talking about the unique challenges we face as women in the workplace. We have made a lot of progress over the years, but…
We have all heard of the term SEO (search engine optimization) at one time or another, and the truth is that optimizing your website is tricky and takes a lot of time and research. Taking the necessary steps to optimize your website is important to your brand’s success in driving traffic. That being said, the…
Read On from 5 SEO Best Practices to Boost Organic Traffic in 2023
TikTok has quickly grown into one of the most popular social media platforms for different generations alike, making it the perfect space to reach a large market of customers. With over 1 billion active users worldwide, the platform offers a unique opportunity of reaching multiple sets of demographics all in one place. Here are some…
Read On from Advertising on TikTok: Tips for a Successful Ad Campaign
The annual Inspired Home Show, hosted by The International Housewares Association (IHA), returned to its home at McCormick Place in Chicago this past week. The show offered face time with retailers, vendors, media contacts, and industry leaders while keynotes spoke about omnichannel growth, the state of the housewares industry, and consumer trends. Read on for…
Read On from The Inspired Home Show 2023: Recap of the World’s Leading Event
Choosing the right email marketing service is at the root of the success of your campaigns. With the right software, you can reach your customers and drive sales more efficiently. But how does one choose the best option in a sea of hundreds of different providers? Let’s start off with what to look for in…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
