The World of Wellness: Insight Trends for 2024
In a world where health and well-being have become a predominant trend, the wellness industry has seen continuous growth. The HomePage News InSight Trend Index 2023/24 delves into the current landscape of wellness trends and practices and offers valuable insights into...
October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout October, Twitter updated its tweet creation process in Ads Manager, Amazon rolled out customized Sponsored Display ads, and Google expanded several visual search-based features. Learn more about the latest updates in the industry roundup below! Social Media...
Black Friday/Cyber Monday Marketing Checklist
The key to making the biggest retail events of the year successful for your brand is to begin the planning process early. Despite the unique circumstances that will affect the nature of Black Friday and Cyber Monday (BFCM), there is still a major opportunity to end...
Case Study Spotlight: Galanz
An all-encompassing marketing strategy can help your brand make the largest impact when launching in a new country. lotus823 partnered with Galanz to build awareness for the brand’s launch in the US, grow the brand’s social media community, and establish trust with...
Email Marketing 101: What Your Brand Needs to Know
As one of the first forms of digital marketing, email marketing campaigns remain one of the most cost-effective tools a brand can utilize. With the number of global email users set to reach 4.48 billion in 2024, this confirms a developing trend for both businesses and...
September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout September, LinkedIn implemented its own 'Stories' feature, TikTok is here to stay (for now), expanding advertising options with its new marketing partner program, and Twitter launched their 'Holiday Hub' to aid marketers during Q4. Learn more about the...
How to Prepare for the First-Ever Virtual CES 2021
The biggest tech event of the year that attracted an audience of over 171,000 attendees, 4,000 exhibitors, and 6,000 media contacts in 2020 will be hosted virtually in 2021. As one of the most prominent trade shows in the world, CES must go on! Brands, buyers, and...