EATONTOWN, N.J. – September 22nd, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder & Managing Partner, Allison Hernandez has been honored as one...
Case Study Spotlight: Bamboozle
A tactical public relations strategy provides brands with meaningful exposure in the target markets that matter most. Check out how we helped Bamboozle, an eco-friendly housewares brand, receive more than...
lotus823 Celebrates its 10th Anniversary in Business
Integrated Marketing Agency Celebrates 10 Years in Business EATONTOWN, N.J. – August 3, 2020 – lotus823 is proud to celebrate its 10th anniversary in business as an award-winning, integrated marketing...
Case Study Spotlight: Zavor
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations,...
TIHS 2020: Deadlines Your Brand Needs to Know
Will you be attending The Inspired Home Show (TIHS) this year? The annual housewares show in Chicago is quickly approaching, meaning important show deadlines are also on the horizon. Formerly...
CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show...
PR Tips: Crisis Communications and the Press
Charles Swindoll once said, “life is 10% what happens to you and 90% how you react to it.” Unfortunately, some things are unavoidable and crises happen, even to the largest...
Integrated Marketing Monthly Roundup
November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on...
The Benefits of Editorial Calendars for 2019 Planning
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting...
Best Practices for PR Pitching – Q4 and Beyond
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead...