The lotus823 PR and Digital Marketing Roundup – May 2014
The world of PR and digital marketing is always changing. That is why we like to share our insights and best practices with you. If you missed anything during the...
The Startup Interview, Part 3: The Future of Content Marketing
To close out our startup analysis, we sat down with lotus823’s managing partners, David and Allison Hernandez, to discuss where the company is going. Sometimes, that’s impossible to tell, particularly...
Staying On Top of Industry Trends Through Niche Marketing Blogs
Working in an industry that never slows down has its ups and downs. One of those ups is discovering niche industry blogs dedicated to marketing different types of products and...
Content Marketing Intelligence: Why Knowing Your Audience is Crucial to Your Success
There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not...
The Startup Interview, Part 2: People and Culture
A startup is more than a company. In our first interview with David Hernandez, managing partner at lotus823, we established that a vision is key to a startup and that...
The Interview with Allison and David Hernandez: Seeds of a Startup
To continue our analysis of startups, we decided to look within, considering lotus823 is a startup itself. We share the same trials, free spirit, and passion as the startups we...
Internal Communications Best Practices for Tech Startups
Typically, tech startups are known for having a small team with the members wearing a lot of hats. Whether you are making changes to your product(s) or service(s), scheduling time...
A Content Marketing Duel: Taco Bell vs. McDonald’s
All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast...
PR and Digital Marketing Monthly Roundup – April 2014
In the month of April, we traveled to California, New York, Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all...
The Takeaways From #WOMMnext Day 2
The Word of Mouth Marketing Association’s (WOMMA) WOMMnext Conference is in full swing! We just got out of Day 2 and everyone learned a lot. If you want to know...
