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Marketing Case Studies: Celebrity Endorsements Gone Wrong

When It Makes Sense for Your Brand to Join a Social Media Trend

by lotus823 Staff

March 25, 2016

In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to...

Social Media

lotus823 Recognized with Digital PR Award and Honorable Mention by PR News

by lotus823 Staff

December 3, 2015

Fresh on the heels of our Best in Show win at the 40th annual JASPER Awards, our integrated marketing communications agency was once again recognized for our work in media...

Public Relations

lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards

by lotus823 Staff

October 30, 2015

It is always an honor when our integrated marketing communications agency is recognized for the work we do for our clients and our latest award wins are no exception. In...

Content Marketing

Our Summer of Digital Marketing News [Roundup]

by lotus823 Staff

September 1, 2015

Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve...

Public Relations

SEO 101 for PR Pros: Understanding the Impact of Your Media Results

by lotus823 Staff

August 18, 2015

While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO”...

Branding

Taco Bell is Dominating Content Marketing

by lotus823 Staff

July 29, 2015

In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from...

Marketing

Extra, Extra, Did They Read All About It? Studies Show Millennials Do Pay Attention to Brand Content

by lotus823 Staff

July 23, 2015

Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple...

Search Engine Optimization

lotus823 March 2015 Blog Round Up

by lotus823 Staff

March 31, 2015

Each year March marks the beginning of the spring season… on the calendar at least. We still saw snow here in Jersey – which isn’t a first for our crazy...

Search Engine Optimization

Public Relations and SEO: Perfect Together

by lotus823 Staff

March 26, 2015

Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public...

Marketing

Lotus823 February Blog Round Up

by lotus823 Staff

March 6, 2015

Here in New Jersey, February 2015 was on the coldest months on record, with February 24 being one of the coldest days ever recorded in the state (Woolpack, in Northwestern...

content marketing

lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards

SEO 101 for PR Pros: Understanding the Impact of Your Media Results

Extra, Extra, Did They Read All About It? Studies Show Millennials Do Pay Attention to Brand Content

Public Relations and SEO: Perfect Together

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