lotus823 Welcomes Addition of Knomo to Client Roster
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to...
The PR and Digital Marketing Roundup – July 2014
July has been a month focused on branding. We’re talking personal, professional and product branding. If you missed any of this month’s PR and digital marketing news, we have it...
Roundup: My Favorite Branded Content of 2014
At the beginning of 2014, we became witness to some of the best content TV has had to offer from holiday promotions to the beloved SuperBowl. Just because the weather...
The Best in Branding and PR: Brand Names Used as Generic Terms
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even...
The Best in Branding and PR: Little White Product Lies
A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but...
A Content Marketing Duel: Taco Bell vs. McDonald’s
All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast...
How WhatsApp is Changing the Social Media Marketing Game
If your marketing strategy is a one-way street, you might want to revisit the drawing board before setting another campaign to go live. It’s time to make room for another...
How to Kill it on Kickstarter
Looking to launch a crowdfunding campaign? Look before you leap. These days there seems to be a plethora of crowdfunding sites that will make your dream a reality. And, when...
Best Practices to Achieving Instagram Branding Success
"Life is not measured by how many breaths we take, but by the moments that take our breath away." There’s no denying it. People like visuals. They’re quick, to the...
New Year, New You: The Perfect Content Marketing Opportunity
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their...
