…marketing automation can help include data quality and consistency, integrating processes with sales, and evolving marketing operations. Data quality is essential for marketing automation, with marketers needing to be agile……
Read On from September Highlights: Digital Marketing and Industry News
…Marketing The emphasis on making ads shoppable in digital channels like connected TV and retail media sometimes overlooks brand equity in the performance marketing conversation. Retail media is evolving into……
Read On from November Highlights: Digital Marketing & Industry News
…marketing, inspiration courtesy of PR Daily. 3 Ways Bacon is like Content Marketing As I discussed in The Honey Mustard Connoisseur Chronicles: Why Honey Mustard is like a Successful Social……
…marketing to reputation management. With her latest post in your back pocket, you just might create your best campaign yet! 2015 In Review: Social Media’s Biggest Moments It wouldn’t be……
Read On from January Digital Marketing Roundup: Starting 2016 Off Right
Content marketing. It’s something we’ve been talking about a lot this year. It’s the latest craze in the marketing world and most companies seem to be jumping on board. Being……
…where to place links in posts, using keywords plus phrases from a business’ site is a strategy that shouldn’t be ignored. Content Marketing Content marketing professionals understand how to produce……
…integrated marketing strategy that comprised public relations, influencer marketing, social media marketing, social media advertising and Google advertising to increase awareness, trust and affinity. The team also created campaigns through……
…as a desired and trusted lifestyle brand. From there, we targeted top-tier publications and key people of influence as part of the comprehensive integrated marketing campaign, which resulted in traditional……
…marketing campaign is for people to view it. The extra good news is that this process doesn’t overcomplicate things for the customers. After filling out the form on your website……
Read On from 5 Best Practices for Creating Email Sign-up Forms
We previously provided tips for launching a crowdfunding campaign, but getting the funding your project desires is only half the battle. What happens during the process and once you get……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
