Is your business looking to expand its marketing and advertising efforts? Social media has grown into a powerful tool that advertisers can use to target and reach new customers. Facebook,...
April Highlights: Digital Marketing & Industry News
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot...
March Highlights: Digital Marketing & Industry News
We made it through the first quarter of 2023 and the trend this month seems to be adding venerability and transparency to users. But it seems like each social platform...
Advertising on TikTok: Tips for a Successful Ad Campaign
TikTok has quickly grown into one of the most popular social media platforms for different generations alike, making it the perfect space to reach a large market of customers. With...
February Highlights: Digital Marketing & Industry News
While February is the shortest month of the year, it has been filled to the brim with social media changes and updates. Instagram is removing live stream shopping elements, TikTok...
January Highlights: Digital Marketing & Industry News
The first month of 2023 has come to an end, setting the tone for the rest of the year! Meta has made a splash as they continue to slowly add...
December Highlights: Digital Marketing & Industry News
It is December, which makes this our last digital marketing and industry highlights blog post for 2022! You’ve probably noticed your favorite platforms sharing your 2022 moments with you, like...
November Highlights: Digital Marketing & Industry News
The hustle and bustle of the holiday season has arrived, and social media platforms are doing everything they can to help you navigate! This past month, apps have made updates...
October Highlights: Digital Marketing & Industry News
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best,...
Experiential Marketing 101: Everything You Need to Know
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more...