Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and cost-effectiveness, Google Ads is a great option for those who wish to increase leads and reach new customers through cost-per-click ads. Before getting started on…
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Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs ongoing in the industry, we want to keep you as informed as possible to enable you to make the best decisions for your brand. Keep…
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Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates to their AdSense policy. Learn more about November’s social media and industry updates below! Social Media Social Media Comes for QVC Now more…
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Summer is the season for beach trips, vacations, picnics, barbecues, and outdoor activities galore. From Memorial Day to Labor Day, everyone is looking for any opportunity to kick back and relax. Brands looking to capitalize on summer sales may find it difficult to reach their customers while their minds are elsewhere. Luckily, the season offers…
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Search Engine Optimization (SEO) is one of the many marketing terms thrown around regularly as a “need-to-have” for your website, but what is it really? Why is it so necessary? And where did it come from? To answer those questions we need to take a look at the big picture and go back almost 30 years….
If you’ve already heard of Google Places and Google+ Local, then you’ll be happy to know that you’re already somewhat in the know about Google My Business. But, as with any change that Google makes, it is never just a name change. Let’s go through the difference between Google My Business, Google Places for Business,…
So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably asking yourself, “How do I get the…
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Redesigning a website is an opportunity for a brand to upgrade the aesthetic and functionally of its home on the web. A redesign gives SEO’s a chance to ‘look under the hood’ and retool a site’s SEO qualities. A website redesign is not simply about updated visuals and cool graphics – it’s an opportunity to…
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career in…
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While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I told her your sister is a lawyer and you’re in public relations, but I have no idea what you do…” We have had this conversation…
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“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to pull as much data from each channel that is physically possible before making strategic decisions in marketing a brand. While data is key in integrated…
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I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the SEO specialists passed around convoluted keyword reports at the end of every department meeting that wasn’t really digested but anyone who was actually developing the…
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas have a shelf-life, and I feel the need to explore them before I lose them. I love the pace and the proximity to chaos, but…
On June 18th, Google officially rolled out their new “interactive “carousel” of local results,” Google Local Carousel, to all United States users in English only. The carousel has been in use on tablets since December 2012, however this roll out, or ride if you will, is now bringing desktop availability to Google searchers. Google Local…
The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid change and evolution, (See my previous post on the ever-changing landscape…
The workday always makes me feel hungry. Whether sorting e-mails, corresponding with clients or pitching new products, the brainwaves used at work seem to burn more calories than my nightly runs. That busy feeling is something we all crave and thrive on at lotus823. Whether the public relations team is vigorously pitching a new product…
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lotus823, an integrated marketing agency that offers a blend of public relations, search engine marketing and social media services, is excited to announce the addition of Biscotti Inc. to its family of clients. lotus823 will support all integrated communications strategies for the brand, utilizing a comprehensive cross-platform approach to increase and improve Biscotti’s brand equity…
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Public relations agency lotus823 has been chosen by iWatchz for integrated PR and SEM services. Premier PR and SEM Services to Begin iWatchz selects lotus823 for integrated PR and SEM services. The public relations agency is set to launch a public relations and SEO strategy to familiarize the U.S. market with the iWatchz brand. iWatchz…
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Integrated SEO and PR strategies from lotus823 will be delivered to Alto Professional. Search Engine Marketing Company Provides SEO and PR Strategies Search engine marketing company lotus823 has been selected to provide integrated SEO and PR strategies for Alto Professional, a leader in live performance reinforcement. Alto Professional is renowned for creating portable, sturdy, powerful,…
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Numark has enlisted the public relations and SEO experts at lotus823 to further develop the visibility of the Numark Industries brand. SEM Agency Offers Services to Promote DJ Equipment PR and SEM agency, lotus823, announces that they have been selected to provide integrated SEM, SEO and PR services for Numark, the world’s leading manufacturer of DJ…
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Alesis engages lotus823 for strategic search engine optimization and PR consulting. Integrated PR Consulting and SEO Services Begin SEM firm lotus823 has been selected to provide search engine optimization and PR consulting services to Alesis, the world’s leading manufacturer of professional audio recording equipment and studio electronics. Providing a wide range of advanced and affordable…
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Akai Professional selects the PR and SEO consultants at lotus823 to advance its visibility. PR and SEO Firm Provides SEM Strategies The PR and SEO consultants at integrated SEM and PR firm lotus823 have been selected to provide public relations strategies and SEM solutions to Akai Professional. For the last 20 years, Akai Professional has…
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ION has enlisted lotus823, a New Jersey SEO company, to provide integrated public relations and search engine marketing strategies. SEM Strategies To Be Implemented By PR Company New Jersey SEO and PR company lotus823 has been chosen to provide ongoing public relations, social media, and search engine marketing strategies for ION, a leading manufacturer of…
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SimpliciKey, LLC has signed with lotus823 for enhanced public relations and SEO solutions. First Class SEM Company Provides SEO Solutions lotus823, a PR and SEM Company, has been picked to develop and execute an integrated strategic Public Relations, SEO solutions, and Social Media strategy for SimpliciKey, LLC, creators of the SimpliciKey™ Remote Control Electronic Deadbolt….
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LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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