Blog writing is a powerful tool to connect with audiences, share knowledge, and establish authority. By understanding its purpose and key elements, anyone can create powerful and engaging content....
Slow Down, You Crazy Child
In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and...
How to Utilize AI in Public Relations
How can I help you today? There’s no mistaking ChatGPT’s signature greeting as it awaits its task. So, how do we use it smartly and safely? What if I were...
5 Key Ways AI Will Impact Public Relations As We Know It
AI is evolving quickly. Naturally there is some fear and trepidation in the PR and marketing world of both the unknown and the very real impact it will continue to...
3 Strategies to Implement When Launching Your Consumer Brand
So, you’ve dotted your i’s and crossed your t’s in getting your consumer brand ready to roll. Now, how do you get the word out there? Here are three marketing...
CES 2024: Show Predictions and Biggest Trends to Watch
CES 2024 is not just growing; it’s thriving. With the recent announcement from the Consumer Technology Association® (CTA), it’s evident that this year’s event is set to be a record-breaker....
A First Look at CES 2024
The annual Consumer Electronics Show (CES) is undoubtedly one of the most anticipated events in the tech world. CES has a long history of unveiling groundbreaking innovations and setting the...
August Highlights: Digital Marketing and Industry News
As summer winds down and August comes to an end, it’s time for our monthly industry wrap-up! August was a hot month for the digital marketing industry. With new social...
A Look Back at CES 2023: Strong Showcase and Client Success
The memories of CES 2023 may be fading but the results are everlasting! At lotus823, we encourage our clients to participate in industry trade shows to directly connect with key...
Celebrating 13 Years of Business: 13 Ways We Help Brands
Over the past 13 years, lotus823 has been successful at building a people-first culture that attracts engaged, passionate individuals who drive powerful results for our client partners. As an integrated...