[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities,...
Unveiling the New & Improved CE Week: Tips & Tricks
Fusing tech innovations, developing trends, and insights, CE Week is the consumer technology industry’s largest event in the North East. Expanding this year to the Jacob K. Javits Convention Center...
Is PR Dead? Our Team Investigates
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on...
Integrated Marketing Monthly Roundup
March Digital Marketing News Roundup
Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can...
Why You Need an Integrated Marketing Strategy
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what...
October Digital Marketing Roundup
As the leaves change and the temperatures cool down, our team is gearing up for the busy holiday season! Throughout the month of October our team shared valuable insights on...
Tips for Success: 4 Questions to Start off your Brand Ambassador Program
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are...
Integrated Marketing Monthly Roundup
August Digital Marketing Roundup
As August comes to a close we’re one step closer to saying goodbye to summer and hello to Q4! August brought with it some big news in the world of...
Find Your Match: Hiring the Right Public Relations Agency
Thinking about hiring a PR firm? Whether this is a process that you have gone through in the past or your brand new business is looking for experienced PR professionals...
What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
Digital marketing. Content marketing. Performance marketing. Affiliate marketing. The industry is jam-packed with descriptors that can seem quite vague, especially if it’s not part of your day-to-day. On our blog...