In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever...
Marketing Insights into the Fast-Growing Smart Home Industry
There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living...
Marketing Pro Tips: 4 Ways Your Agency Can Prepare for Q4 this Summer
Summertime is often met with a slower-paced schedule. While this may or may not be true depending on your client base, you will likely find an hour or two here...
Decoding Experiential Marketing Campaigns
We’ve heard it again and again – storytelling is key for your brand’s marketing strategy. However, with all the forms of media at our fingertips, it can be difficult to...
Brands That Understand Hispanic Marketing… and Get it Right!
Did you know that the US Hispanic market is rapidly growing? There are currently 54 million Hispanics living in the US and by 2020, they will represent an expected 31%...
lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
lotus823 is proud to announce our latest award win in Bulldog Reporter’s 2015 Bulldog Digital/Social PR Awards program! Our agency won a Silver Bulldog Award in the “Best Use of...
Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy
Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms...
March Digital Marketing Roundup
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space...
Marketing Case Studies: Celebrity Endorsements Gone Wrong
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved”...
lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards
It is always an honor when our integrated marketing communications agency is recognized for the work we do for our clients and our latest award wins are no exception. In...