As an integrated marketing agency, my team and I need to consistently be thinking of fresh ideas, fresh like a delicious fall-time apple. In the spirit of fall apple picking,...
Combatting PR Stress The Lotus Way
Let’s face it, we all get stressed at work but some of us just handle it better than others. At lotus823, we are all perfectionists so we often bring stress...
Integrated Marketing Monthly Roundup
Integrated Marketing Monthly Roundup – September 2013
Another month has past us and if you have missed some of our recent blogs, no need to worry. We are back with our integrated marketing monthly roundup! Here’s a...
Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet
Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos....
To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share...
[Download New Guide] Google+ Best Practices
Did you know that Google+ is reportedly the second most used social network worldwide? There have been many disputes on the power behind Google+ but there is no denying its...
Our Favorite Integrated Marketing Campaigns That Went Viral
As consumers we’re over stimulated every day with images, either entertaining or for marketing, but often they’re both. There’s a constant struggle in the integrated marketing world to be the...
Creative Marketing Ideas and Solutions Guide
Creativity is a beautiful thing and when you’re on, you…are…on! But, when your mind hits a wall and you can’t think of a single creative marketing idea if your life...
5 Tips to Help You Land the Internship You Want
Looking for an internship? Well, you’re not alone. Interning during your college career can help you gain the skills and experience necessary to succeed in your field of study. And,...
Learning From Lisa: The Basics of Search Engine Optimization
With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization...