CES 2015 Preview: Ice Sculptures, Drones, and Hydrogen Cars
Every year, we tech folk wait for the biggest tradeshow of our industry: CES. With the show being kicked off with a few press events including CES Unveiled, PepCom, and...
On-Site Support: How To Rock A Trade Show
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for...
Connected Home Campaigns: An Interview with Heather Hewit
With connected home products making big waves in the news, we sat down with Account Executive Heather Hewit to speak about her experiences with connected home campaigns. In a space...
lotus823 Named an Honoree in PR Daily’s 2013 Social Media Awards
N.J.-based content marketing agency’s social media recognized for “Best Use of Social Media for Event Promotion” EATONTOWN, N.J., February 26, 2014 – Content marketing agency, lotus823, announced that it has...
Trade Show Marketing 101 From A Public Relations Specialist’s POV
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden...
Spotted: Celebrities at CES 2014 – lotus823 Roundup
CES 2014 was filled with excitement, not only for the mind-blowing new technologies center stage this year, but also for the celebrities that kept joining them throughout the event. The...
CES 2014 Shows Us the Future We Imagined Isn’t All That Unattainable
Last week at lotus823, it was hard to go more than five minutes without hearing three letters: CES. These three simple letters have excited many emotions in our CES marketing...
#MyJobIsBetterThanYours
Why working at lotus823 is better than working at any other public relations agency. We’ve just wrapped up CES week. And, if you work in public relations for consumer electronics...
Integrated Marketing…To-Go
Trade show marketing and live-event support is an important service provided by integrated marketing agencies like lotus823. Providing onsite event marketing support not only contributes to the overall success of...
JB’s Lessons from the Trenches: 2013 CES “I Have Never Been This Tired” Edition
This year, I was fortunate enough to attend the 2013 International Consumer Electronics Show (CES) on behalf of a number of our CE clients. Here are few lessons learned from...
