With a diverse range of clients in the consumer electronics and housewares industries, we have an expertise in developing and executing integrated marketing strategies. One most recent example of our work in the home and technology verticals is our partnership with Roborock. Learn how our team’s public relations and influencer marketing efforts resulted in a…
For over 10 years, we have continued to exceed clients’ expectations in a multitude of industries. One recent example of our work in the music and audio industry is our partnership with Mackie. Through an integrated public relations, influencer marketing, and social media advertising strategy, our team was able to significantly increase Mackie’s brand and…
With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to learn how lotus823 utilized a combination of Amazon marketing and advertisements, keyword research, and email marketing to increase Twinkly’s brand visibility and ROI. Background Twinkly…
Case Study Spotlight: TEDx With over a decade of industry experience, we have worked with a variety of clients to develop strategic marketing plans using an integrated approach. With a combination of public relations, social media marketing, website maintenance, and brand consultation lotus823 grew TEDxAsburyPark’s overall brand awareness. Learn how we did it below! Background TEDxAsburyPark…
Throughout our 10 years in business, lotus823 has continued to exceed client goals and deliver measurable PR and digital marketing results for many well-known brands in the housewares industry. One example of this is our recent work with CHI. With a detailed public relations strategy aimed to secure placements in top-tier publications in place, the…
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an in-depth public relations campaign and conducted strategic media outreach, we grew Wolf Gourmet’s overall media presence exponentially. Check out how we did it below! Background…
An all-encompassing marketing strategy can help your brand make the largest impact when launching in a new country. lotus823 partnered with Galanz to build awareness for the brand’s launch in the US, grow the brand’s social media community, and establish trust with consumers through influencer marketing initiatives. Continue reading to learn more about how our…
A tactical public relations strategy provides brands with meaningful exposure in the target markets that matter most. Check out how we helped Bamboozle, an eco-friendly housewares brand, receive more than 3.5 billion media impressions and 103 pieces of coverage in only six months! Background Founded in 2015, Bamboozle is passionate about making products with a…
Through our strategic public relations approach, we have garnered extensive media coverage and brand recognition for our clients. Check out how we helped Roborock, a home robotics company, receive more than 770.9 million potential media impressions in just three months below! Background Roborock, the developers of advanced home robotics, designs a range of vacuums in…
Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in the audio gear space, receive more than 7.2 million potential media impressions as a result of influencer marketing partnerships below! Background With more than 55…
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media advertising, and influencer activations, check out how we grew Zavor’s brand presence both online and offline! Background Zavor, an…
Over the years, we have worked with dozens of housewares brands in developing strategic plans designed to help them flourish. Learn how we helped The Fulham Group, a fast-growing home and grilling manufacturer, receive more than 2.4 million impressions as a result of one brand ambassadorship program below! Background The Fulham Group, a fast-growing consumer…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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