Just when it seemed Twitter couldn’t get any more popular, the unthinkable happens: the Pope created his own Twitter handle. The Vatican announced that Pope Benedict XVI would begin posting messages on his Twitter handle, @pontifex. The pope is accepting questions under the hashtag, #askpontifex, and will begin answering as early as December 12 (according…
A Real Life Difference
Three months ago my life changed drastically. I went from being an unemployed college graduate with too much time on my hands, to a employed public relations and marketing professional. It’s been an exciting few months, and to say there’s a real life difference from being an intern to working as an entry-level professional is…
Unusual Christmas Traditions from Around the World
The Christmas Holiday Season is celebrated differently all around the world. Different countries have different traditions they celebrate every year. Not every culture leaves milk and cookies for Santa and his reindeer, decorates evergreen trees with lights and ornaments, or hangs stockings on fireplace mantels. In fact, many countries have what seem to us, very…
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Musical Motivation: Benefits of Listening to Music in the Workplace
Music is a huge motivator in the lotus823 office. On any given day the office soundtrack includes everything from indie rock and the classics to hip-hop and electronic dance music. Much research has been done on the topic of music in the workplace, with varied results. Some say music is a distractor while others report…
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Hangout with NASA to Ease Apocalyptic Thoughts in 2012
First things first, please relax! We’re all going to be ok, so there’s no need to worry! Even as someone who dressed as a Mayan for Halloween 2012 (yes, I really did!), I’m happy to report that the world isn’t coming to an end on December 21, 2012. But, if my words aren’t enough to…
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JB’s Lessons from the Trenches: Surviving Agency Life
Perseverance, fortitude and a serious dose of flexibility are the make or break traits for an often unforgiving industry. Allow me to put my existentialist hat on and ask an outrageously bold question: Why am I still doing this? Now bear with me just a second. You should know that I absolutely love my job….
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Using Social Media to Learn to Play a Musical Instrument
At the heart of lotus823 is music. There is always music playing throughout the office, we have musicians on the staff and many of our clients have roots in the music industry. Learning a new musical instrument can be tough, both financially and mentally. It can take years to master an instrument. It can take…
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Five Reasons Businesses Should Use Twitter
Twitter is a great platform to help promote, connect and brand any business. Every day, more and more companies are signing up for Twitter to help engage with the millions of people who use it every day to connect, share and explore. There are many advantages when it comes to having a twitter for your…
Is Social Media Addictive?
Addiction is defined as “to occupy or involve in something habitually or compulsively.” It’s difficult to find somebody nowadays who doesn’t have a Twitter or Facebook. Most people are connected to social media in one way or another. Many people are emotionally invested in social media websites. It has become an extension of their social…
lotus823, Integrated Marketing Company to Provide PR and SEM Services for Biscotti Inc.
lotus823, an integrated marketing agency that offers a blend of public relations, search engine marketing and social media services, is excited to announce the addition of Biscotti Inc. to its family of clients. lotus823 will support all integrated communications strategies for the brand, utilizing a comprehensive cross-platform approach to increase and improve Biscotti’s brand equity…
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