6 Tips for Prepping Your Amazon Store for the Holiday Season
With the 2023 holiday season quicky approaching, it's time to prepare your brand’s Amazon store for major sales! From Black Friday deals to shopping for the New Year, consumers continue to scour Amazon for the best holiday and gift deals. Ensure that your brand’s...
Why Brands Should Leverage TikTok for Influencer Marketing
As 63% of marketers intend to increase their influencer marketing budget in the next year, rising platforms such as TikTok may just be the driving force behind reaching niche audiences. From identifying if your brand’s target audience is currently on the video-sharing...
Cutbacks on Amazon’s Affiliate Program Referral Rates
When you are looking to buy a particular product on Amazon, what research do you conduct before clicking “Add to Cart?” Perhaps you ask a friend, browse online, or head to a trusted website/influencer for recommendations. When reading articles or engaging with...
Case Study Spotlight: Zavor
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media...
Everything You Need to Know About Amazon Live and Posts
As the largest online retailer in the United States, Amazon is constantly looking for ways to improve their user experience and entice more consumers to become Prime members. While Amazon’s main focus serves to provide consumers with a convenient shopping experience,...
May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts, respectively, while Facebook released a timely expanded version of the existing Messenger’s...
Essential WordPress Plugins to Install on your Site Now
WordPress plugins are extremely helpful and useful when creating a website or blog for your business. They add functionality to your site that helps the pages rank higher on search engines, engages visitors, and even boosts conversion rates. While there are thousands...