At a time when the new media landscape and business models are relying on content and audience reach more than ever, public relations (PR) is entering a new realm. Being utilized not just for traditional media relations, but content creation, influencer marketing, brand strategy development, and more, this evolving model calls for the need to…
Read On from The New Media Landscape: Adapting PR Fundamentals in a Digital World
In recent months, we’ve reported on how digital outlets are working hard to improve transparency to win back user trust, and June was no exception to that trend. This month, both Facebook and Twitter announced redesigns that will make Breaking News more prominent and accessible on the social networks. Furthermore, Facebook announced a new feature…
The consumer technology industry’s largest event in the North East, CE Week, was hosted last week in the Jacob K. Javits Convention Center in New York City. With a larger space and new partnership with IFA, the event drew in an international audience of buyers, distributors, and media. CE Week is the place to showcase…
Read On from Tech’s Biggest Trends This Month: Recapping CE Week 2018
Last month in our post, “How to V.E.T. Influencers: Voice, Engagement, & Tangible Results,” we discussed the importance of vetting influencers before initiating a collaboration. Today, we’ll dive deeper into the different types of influencers and how to quantify their value. The realm of trusted marketing tactics has drastically shifted from traditional forms of advertising…
While the words “Jersey Shore” may take on different meanings depending on who you ask, the shore holds a special place in lotus823’s heart. As our office is located only five miles away from the beach, you can find any one of us down the shore on the weekends soaking up the sun. Below you…
Last month, we reported that data and privacy discussions were a hot industry topic, and the discussions continued throughout May. This month, you may have noticed an influx of privacy policy update emails in light of GDPR going into effect. Major media outlets and social networks are working quickly to acclimate to the GDPR, and…
Fusing tech innovations, developing trends, and insights, CE Week is the consumer technology industry’s largest event in the North East. Expanding this year to the Jacob K. Javits Convention Center in New York City, CE Week is the ideal place to establish key partnerships and stand out in the ever-evolving consumer tech space. In 2018,…
Read On from Unveiling the New & Improved CE Week: Tips & Tricks
Integrated marketing agency awarded for excellence in communications EATONTOWN, N.J.— May 22, 2018 — lotus823, an award-winning, integrated marketing communications agency, is pleased to announce it has been named the Best Small Agency in America by Ragan and PR Daily’s 2017 Ace Awards. The 2017 Ace Awards recognize individuals, in-house teams, and agencies in communications…
Read On from lotus823 Named Best Small Agency in Ragan and PR Daily’s 2017 Ace Awards
How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best practices,” you try in…
Read On from 5 A/B Tests to Try in Your E-mail Marketing Campaigns
While influencer marketing is more popular than ever in today’s market, the idea has been ingrained into society even before the days of social media. Back in 1944, the two-step flow of communication reasoned that opinion leaders (influencers) share their beliefs, ideologies, or thoughts with individuals (followers) who are consequently impacted by them. When this…
Read On from How to V.E.T. Influencers: Voice, Engagement, & Tangible Results
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
