Holiday Shopping Trends in Q4: Insights and Analysis
Q4 is a highly anticipated time for consumers and businesses alike. As the holiday season kicks into full gear, so does the rush of shopping activity that can significantly impact the retail industry. In this blog, we'll delve into the holiday shopping trends for this...
Instagram Reels: Your Guide to Instagram’s Latest Feature
As one of the most-used social media platforms for over a decade (with an estimated 1 billion active users), Instagram remains one of the most effective tools for digital marketers to captivate diverse audiences and help brands grow. Recently, the worldwide app...
November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout November, Instagram expanded its new “Guides” feature to all users, Snapchat and Google introduced educational programs for brands, and YouTube rolled out audio ads. Learn more about the latest updates in the industry roundup below! Social Media Instagram...
Social Media Advertising Best Practices: TikTok
As one of the world’s most popular social media platforms in 2020, it is no question that your brand should consider advertising on TikTok. This platform is known for its short clips, viral content, and robust Gen Z audience. With a wide variety of comedic and...
CBD Marketing – Restrictions and Opportunities
CBD is a unique industry that is on the rise with no signs of stopping. Cannabidiol, commonly known as “CBD,” is a substance that can be extracted from hemp or marijuana plants. As marijuana continues to become legalized in multiple states across the country, CBD is...
2020 Holiday Season Market Trends: What Brands Need to Know
While the holidays are typically the most wonderful (and busiest) time of the year, this season raises many questions for retailers and brands. Will consumers return to in-store shopping for all of their gifting needs, or will ecommerce demands skyrocket? Most...
Ecommerce Email Marketing Tips for Success
An effective email marketing strategy opens up a plethora of opportunities for maximizing brand awareness and sales for your online store. As previously discussed in our blog post, Email Marketing 101: What Your Brand Needs to Know, there are different types of...