As April kicked off Q2, there were pivotal changes in social media to make the platforms healthier outlets and reduce the anxiety that many users feel as a result of the various channels and content seen daily. Instagram revealed a future update that may hide the number of likes a post receives while Twitter articulated…
The old adage goes, “Brand reputation takes a long time to build and mere seconds to destroy.” Even keeping that in mind, too many companies make the mistake of approaching crisis communications with the mindset of, “that’s never going to happen to me or my company!” In thinking this way, individuals may be putting themselves…
Read On from What Happens When a Crisis Strikes for your Brand? Marketing Tips and Preparation Ideas
There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture clearly match the message I am trying to send?” There is a method, though, to all of the social media marketing madness that often requires…
With a list of growing opportunities for businesses that are active on social media, it should be no surprise that advertising has infiltrated these platforms with full force. We’ve previously covered our top tips for Facebook advertising, but with several social media platforms out there, it’s imperative that businesses are cognizant of the opportunities that…
Read On from Social Media Advertising Best Practices: Twitter
T- 3…2…1. Liftoff! And you’ve launched! While not a rocket ship or NASA-grade cargo space-craft, it’s beneficial to mirror that level of precision and detail when planning any type of client launch. Whether working with a smaller crowdfunded product launch or a legacy brand, there’s much more to public relations and building awareness than issuing…
Read On from Countdown to Launch! Planning and Executing a Successful Product Launch
As Q1 came to a close this month, news within the industry continued to flourish. In March, LinkedIn launched several new features for audience targeting, and Twitter announced its plans to incorporate a “Subscribe to Conversation” button in the near future. Amazon has yet again set out to dominate the retail realm, this time through…
Social media seems to have taken the world by storm within the last several decades, and advertising is certainly no exception. As a modern-day marketer, it can be easy to get caught up in the seemingly countless platforms to promote your business, which is why we’ve created a series to better assist you in utilizing…
Read On from Social Media Advertising Best Practices: Facebook
If you’ve ever considered selling your products on Amazon or currently sell on Amazon, you have likely heard of Amazon A+ Content or Enhanced Brand Content. While the services may sound familiar, do you know what they are, how they can help your business, how to implement them, or what the difference is between the…
Although it has changed names a number of times over the years, the International Housewares Association’s (IHA) annual trade show is still going strong. The 2019 International Home + Housewares Show (IH+HS) was held from Saturday, March 2 to Tuesday, March 5 at McCormick Place in Chicago, and featured thousands of diverse exhibitors. Our team…
Read On from IH+HS 2019: Innovation Abounded at this Year’s Trade Show
With the first two months of the new year now behind us, social media platforms are maintaining dominance and relevancy in 2019, with many new features underway. This month, LinkedIn followed social media trends, incorporating a LinkedIn Live broadcast feature. Twitter officials appeased the desires of the 326 million active Twitter users, announcing the consideration…
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
