While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when they hear the word “dentist.” And, although I do fall…
Read On from SEO 101 for PR Pros: Understanding the Impact of Your Media Results
If you didn’t read part one, I talked about the “foundation” (the meta data) and “curb appeal” (visual and text elements) of your homepage. In this part, I’ll explain another important way your homepage propels your website. For your reference, here’s another snapshot of the lotus823 homepage. Entryway/Foyer When you open the door to a…
Your homepage is the epicenter of your online presence, so let’s figure out how to shake things up with it. It’s often the most trafficked page on your entire website and your first chance at impressing your customer, so honing your homepage is a key step to implementing a digital marketing strategy. Here is a…
Read On from Make Your Homepage Feel Like Home: User-Friendly and SEO Tips
Before becoming an SEO specialist, I remember getting so excited for Christmas every year because that’s when Santa Claus would come to visit. I also remember the disappointment I felt upon learning that the jolly guy from the North Pole was nothing more than a myth. When I was first starting out in search engine…
As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent Google update that is making waves at our digital marketing agency is the rapidly increasing (not provided) statistic in Google Analytics data. This means that…
Read On from SEO Tips for the Google (not provided) and Hummingbird Algorithm Updates
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
