The Importance of Professional Social Profiles
From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark...
Paid & Organic Influencers: Pros, Cons, & Everything in Between
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can...
March Digital Marketing News Roundup
Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can...
July Digital Marketing Roundup
It’s been a whirlwind month here at lotus823, from braving heat waves to catching ‘em all on Pokémon GO! The dog days of summer didn’t keep our team from sharing...
When It Makes Sense for Your Brand to Join a Social Media Trend
In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to...
The Shift From Traditional to New-Age Advertising
As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with...
Tweet the Vote: Social Media Hits the Campaign Trail
With 2016 presidential campaigns kicking into high gear, campaign teams are searching for the most effective way to advertise their candidate. Today’s campaigns utilize social media more than ever before....
Social Media + Pop Culture – A Total #Win or #Fail?
Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend?...
Social Media Networks and The Craze of Private Messaging
“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over...
Taking Your Business to Facebook
“One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.” – Simon Mainwaring The social community that started out as...
