As the world continues to grapple with the new reality of social distancing and staying home, we have seen extraordinary efforts to help the government, healthcare workers, and the community find solutions amid the coronavirus pandemic. Brands and companies of all sizes are playing their part by giving back and helping in big ways. From…
Read On from Coronavirus Pandemic: How Brands are Responding and Giving Back
Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help people communicate and stay connected during these unprecedented times. Learn more about the latest updates in the industry below! Social Media YouTube Rolling Out New…
The old adage goes, “Brand reputation takes a long time to build and mere seconds to destroy.” Even keeping that in mind, too many companies make the mistake of approaching crisis communications with the mindset of, “that’s never going to happen to me or my company!” In thinking this way, individuals may be putting themselves…
Read On from What Happens When a Crisis Strikes for your Brand? Marketing Tips and Preparation Ideas
Let’s face it: we live in an era where social media rules the world. It has become a space where every single person is given a voice, even if it’s behind a screen. Like we all know, this is great for brands as it gives them a space to be creative, open and engaging with…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
