7 Attributes of Successful Social Media Managers

…you’re producing quality content, and help prevent the social media fails so many brands fall victim to. 2. Flexibility Social media moves at break neck speed and platforms can transform…

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How Ecommerce and Social Media are Working Together

social media to guide their purchase decisions. Other than webpages and paid media ads, social media websites and profiles are where a consumer is most likely to see products that…

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When It Makes Sense for Your Brand to Join a Social Media Trend

…reaction when leveraging a trending topic, hashtag or catchphrase on social media. Why? Simply put, social media analysis can make or break your content strategy. Does your audience respond well…

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Social Media Experiment: Foodies Take Over Applebee’s Instagram

…were tagged with #Applebees on Instagram (a.k.a. natural social media activity). Analysis: All of that natural social media activity can be seen as ‘free’ fuel for Applebee’s social media channels,…

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Social Media Marketing Beyond Likes and Retweets

…of ‘out of the box’ social media marketing utilization. When planning and implementing an integrated marketing campaign, one major component is social media. Along with public relations and search engine…

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lotus823 Named an Honoree in PR Daily’s 2013 Social Media Awards

…to lotus823’s successful social media campaign. “We are very grateful to receive an honorable mention in PR Daily’s Social Media Awards,” said David Hernandez, Managing Partner, lotus823. “Social media conversations…

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10 Social Media Crisis Management Tips

Let’s face it: we live in an era where social media rules the world. It has become a space where every single person is given a voice, even if it’s…

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Is Social Media Addictive?

…to social media in one way or another. Many people are emotionally invested in social media websites. It has become an extension of their social life, allowing them to stay…

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Build Your Professional Company Network with Social Media: LinkedIn Best Practices Guide

…– Overview, Best Practices and Checklists from lotus823   Integrated Marketing and Social Media Businesses are using social media as an essential tool in their integrated marketing strategies. Social media

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