…you’re producing quality content, and help prevent the social media fails so many brands fall victim to. 2. Flexibility Social media moves at break neck speed and platforms can transform……
Read On from 7 Attributes of Successful Social Media Managers
…social media to guide their purchase decisions. Other than webpages and paid media ads, social media websites and profiles are where a consumer is most likely to see products that……
Read On from How Ecommerce and Social Media are Working Together
…reaction when leveraging a trending topic, hashtag or catchphrase on social media. Why? Simply put, social media analysis can make or break your content strategy. Does your audience respond well……
Read On from When It Makes Sense for Your Brand to Join a Social Media Trend
…brands that stand out on social media, and what about their social media presence makes them so special. Image Source Wendy’s: Add some personality and humor The pioneers in adding……
…were tagged with #Applebees on Instagram (a.k.a. natural social media activity). Analysis: All of that natural social media activity can be seen as ‘free’ fuel for Applebee’s social media channels,……
Read On from Social Media Experiment: Foodies Take Over Applebee’s Instagram
…of ‘out of the box’ social media marketing utilization. When planning and implementing an integrated marketing campaign, one major component is social media. Along with public relations and search engine……
Read On from Social Media Marketing Beyond Likes and Retweets
…to lotus823’s successful social media campaign. “We are very grateful to receive an honorable mention in PR Daily’s Social Media Awards,” said David Hernandez, Managing Partner, lotus823. “Social media conversations……
Read On from lotus823 Named an Honoree in PR Daily’s 2013 Social Media Awards
Let’s face it: we live in an era where social media rules the world. It has become a space where every single person is given a voice, even if it’s……
…to social media in one way or another. Many people are emotionally invested in social media websites. It has become an extension of their social life, allowing them to stay……
…– Overview, Best Practices and Checklists from lotus823 Integrated Marketing and Social Media Businesses are using social media as an essential tool in their integrated marketing strategies. Social media……
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
