…in mind when creating effective marketing campaigns for each: Gen Z: Influencer marketing Short-form video content like Tik Tok, Instagram Reels and Stories, and YouTube Mobile-only content Authenticity Cost-Effectiveness and……
Marketing professionals know that things rarely ever stay the same. Whether you’re a PR practitioner, community manager, or SEO guru, change is the engine that drives the digital marketing industry….…
Read On from Digital Marketing: A Machine of Perpetual Motion
…by direct competitors. Then, in 2016, Audio-Technica focused on expanding its audience to reach more users within the gaming community. lotus823 launched a strategic influencer marketing campaign. Expanding the Market……
…a good friend from our industry from the PR and marketing industry. And just to give you a little background, she has over 20 years working in marketing, PR, and……
…and creative marketing savages at lotus823: https://www.lotus823.com/20130405-want-an-integrated-marketing-internship-at-the-new-jersey-shore-this-summer-lotus823-is-hiring/ _________________________________ An Integrated Approach to Lunchtime in a Search Engine Marketing Environment By: Ali Nudo Follow Ali on Twitter: @lotus823_Alison Feeling guilty when……
Read On from Integrated Marketing Monthly Roundup – April 2013
…PayPal has established themselves as more than a payment service, but a wish granter giving hopeful startups a little more confidence. https://twitter.com/PayPal/status/572572360047403008 Which marketing campaign has you most excited for……
Read On from 5 Great Marketing Moves to Expect at SXSW Interactive 2015
…improve your brand’s public relations strategy below. What is Affiliate Marketing? Affiliate marketing can be defined as “the process by which an affiliate earns a commission for marketing another……
…this TED talk, Renny Gleeson speaks about how one company turned broken web experiences (404 errors) into a genius marketing campaign. A lot of marketing people might watch it and……
Read On from Need Some Inspiration? Top TED Talks for Marketers and PR Pros
…is our first edition of Our Favorite Picks: Back to School. Social Media Campaigns Manager of Business Development, Jessica Guida: American Apparel’s Halloween Campaign has really revived the pumpkin season….…
…optimization, and a spotlight on sustainability and ethical marketing. Video content takes center stage, and the expansion of 5G promises faster internet for data-heavy strategies. Decentralized web and Web3 marketing,……
Read On from December Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
