The landscape of the ’24 Hour News Cycle’ changed forever when social media came to be. Traditional news reporting outlets are quickly losing ground to the convenience and immediacy of……
Read On from How Social Media Disrupted the 24-Hour News Cycle
January might seem far away when we’re only just ending September, but for marketers in the consumer electronics industry, it’s right around the corner. Instead of planning what we’ll buy……
In the world of social media things move at lightning speed. New networks spring up over night and old favorites can vanish in the blink of an eye (RIP MySpace)….…
As final exams come to a close and graduation day is on the horizon, we know that most college seniors have one thing on their mind: the job search. In……
Read On from Optimizing Your LinkedIn Profile for The Job Search
Now that you’ve begun planning for CES 2017, it’s time to start thinking about your goals. Of course, the main goal of any consumer electronics brand attending this monstrous tradeshow……
With the holiday season in full swing, the chaotic crowds rushing around town to pick up that perfect gift can often throw some shoppers into a panic. However, now more……
If you’ve ever considered selling your products on Amazon or currently sell on Amazon, you have likely heard of Amazon A+ Content or Enhanced Brand Content. While the services may……
The rise of social media has presented new opportunities and challenges for businesses. Utilizing these platforms to connect with consumers to spread the word about your brand has been known……
Read On from The Best Practices to Build Trust on Social Media
In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In……
Read On from Sold By Amazon (SBA) Explained: Putting Trust in Amazon
In March of 2019, Amazon’s popularity was at an all-time high, with over 145.2 million mobile users active on the app. With more than 119 million products, Amazon continues to……
Read On from Making the Switch from Amazon Vendor Central to Seller Central
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
