January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here……
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
…help you create your best campaign yet: Integrated Data Over the past two years we’ve been able to really get our arms around all of the marketing data offered to……
…offer has expired. AdWords Daily Budgets May Overspend by 2x, Google Announces Google AdWords will now allow pay-per-click campaigns to spend up to twice their daily budget. Previously, AdWords campaigns……
…digital marketing activities that are helping drive sales on Amazon. With unique conversion measurements, optimization capabilities, and essential information for planning more efficient campaigns in the future, Amazon Attribution offers……
Read On from Amazon Attribution Beta 101: What Your Brand Needs to Know
…your creativity. If you took communications courses, you understand that professors loved made-up campaigns. Writing strategy plans, building out campaign booklets with your ‘plans’ and ‘results,’ giving speeches at ‘press……
Read On from 7 Steps to Get You From Communications Student to Marketing Professional
…Marketing Roundup! “Gone are the days where PR pros solely relied on the newspaper, TV or radio to generate brand awareness.” Social media has given brands and agencies all over……
…audiences, all while reaching the campaigns main goal. By being true to the brand and taking the steps to personalize the content to best suit the brands’ needs, the campaign……
Read On from Advertising on TikTok: Tips for a Successful Ad Campaign
After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but……
Read On from How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few……
Read On from What We Learned in the Month of November – Integrated Marketing Monthly Roundup
…with options to choose exactly what information they share with social networks. With these new restrictions, however, comes a potential issue for businesses marketing online. To help you better understand……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
