2024 Trend Report: Health & Wellness Insights
…loss. This transforms hearing aids into multifunctional medical devices, drawing more customer attention to the field. Studies show that nearly 10% of North American adults suffer from hearing loss or……
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Integrated Marketing for Zavor
…media activities, lotus823 also developed strong relationships with relevant influencers that helped further promote the brand to its key audiences. lotus823 also worked with Zavor to create and execute a……
Amazon Prime Day for Ecovacs
Results included 117+ pieces of coverage for a total of 3,403,166,500 earned media impressions covering ECOVACS’ 2019 Amazon Prime Day Sale. Top-tier media outlets, including but limited to Mashable, HGTV, Apartment Therapy,……
Why Selling to Major Retailers Could Transform Your Business
…tap into their networks and access a wide range of customers efficiently. By doing so, you save time and resources that would otherwise go toward building your own distribution channels……
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Integrated Marketing for Ecovacs
…the 1.5-year partnership to help announce new product launches, support retail partnerships, and to leverage key moments, such as CES, Prime Day and IHHS, for the brand. The Strategy lotus823……
Digital Marketing & Public Relations for Audio-Technica
…lifestyle, men’s and women’s interest, gaming, tech, and other targeted media spaces. Generate awareness of Audio-Technica through key editorial placements. Expand Audio-Technica’s reach into the larger DTC market. lotus823 also……
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B2B Public Relations for Peerless-AV
…new audiences. In 2020, the brand expanded its product line up into the consumer world with its Neptune Shade Series, a line of outdoor TV designed for everyday consumers. In……
Event Planning & Marketing for Televisa Univision
…The main goal of TelevisaUnivision’s retail event was to generate new in-store leads in a key market (NYC), resonate with local Hispanic Latino communities, and to capture customer data. Services……
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lotus823 Offers Excellent Opportunity for Social Media Strategist!
…next-gen agency? lotus823 is a rapidly growing public relations and search engine marketing company offering a wide range of services to increase brand visibility utilizing mainstream media, social media, search……
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My Work-Life Balancing Act
Last month, I explored the difference between a college classroom and professional office. Over the past few months I have been adjusting nicely to the differences between classroom assignments and……
