…multiple places and allow advertisers to alert shoppers that your brand offers an alternative. Advertisers can tailor their own creative solutions to meet their advertising and selling objectives and display……
…immersive branded experiences. New Commerce Eligibility Requirements: Instagram Helping More Businesses and Creators Sell Instagram announced the release of their new Commerce Eligibility Requirements that expands access to Instagram Shopping……
…a better understanding of current and prospective consumers, trends, and target markets, as well as competing products and services. Whether you’re kickstarting your brand’s marketing or looking to become a……
…and connectivity improve. Emerging Tech Gaining popularity in the consumer electronics world are smart home devices, wearable health monitors, and entertainment devices. Consumers are expected to gravitate toward energy-efficient……
Read On from Consumer Electronics Industry Trends & Highlights in 2022
…a team across multiple offices, designing and building human centered digital experiences. Before working at Ogilvy, Mike founded a vacation rental platform as well as a vacation homes charity organization,……
…anticipated encountering revolved around the explanation of differences between these new Bluetooth headphones and the non-official ATH-M50x wireless adapters already on the market. To accomplish this, lotus823 used messaging that……
…different audiences, allowing lotus823 to identify relevant pitch opportunities and media outlets with audiences such as men’s and women’s lifestyle, health and wellness, parenting, consumer tech, home appliances, and more….…
…and Bringing Happy Hour Home as part of the comprehensive PR campaign allowed the brand to tell their story and connect with audiences in both the B2B and B2C spaces.……
…Outdoor TV in the 2022 Popular Mechanics Yard & Garden Awards, and a TWICE VIP award in the Outdoor Tech & Appliances: Outdoor Television & Video category. The Challenge Peerless-AV……
…resilience, adaptability, and building a business. My professional background in Human Resources, Change Management, and Operations played a major role in shaping how lotus823 was built. From the beginning, our……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
