When looking for a new product or service, consumers typically turn to a trusted search engine like Google or Bing. In fact, in just one day, it is estimated that Google receives over 5.6 billion searches. With an immense amount of competition, it’s vital for brands to optimize their website, including their content with up-to-date…
Creating a user-friendly website is not an easy task. In certain cases, your site might be your user’s first experience with your brand. It’s crucial to create an impressive impression as the average time a user spends on a website is only 15 seconds. We created some helpful tips to keep website visitors engaged, like…
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When launching an online store, selecting an ecommerce platform that aligns with your business’ goals is crucial to its success. WooCommerce and Shopify are two of the most popular ecommerce platforms to choose from. While both tools effectively provide you with the ecommerce capabilities you need, they each have a different core approach for managing…
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WordPress plugins are extremely helpful and useful when creating a website or blog for your business. They add functionality to your site that helps the pages rank higher on search engines, engages visitors, and even boosts conversion rates. While there are thousands of plugins available, we’ve narrowed down the top plugins that are most helpful…
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Having the power to discover new products and services at the palm of your hand has driven brands to reach consumers by implementing various digital efforts. These efforts include SEO, content marketing, digital advertising, and much more. While all of these tactics are excellent for increasing brand awareness and gaining exposure, which effort is focused…
Having a website for your business has become as important to your brand as having a resume is for an employee’s career advancement. If you do not have one, you do not exist in today’s market. Additionally, with the ever-evolving digital space, having an old, outdated site is almost as bad as not having one…
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
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