Social Media Archives | Page 9 of 25

Paid & Organic Influencers: Pros, Cons, & Everything in Between

by lotus823 Staff

July 19, 2018

Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can...

Digital Marketing

The Rise and Fall of Snapchat

by lotus823 Staff

March 12, 2018

From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a...

Social Media

Social Media Personas | Reality vs. Online Identities

by lotus823 Staff

June 15, 2017

In recent years, social media has impacted the way in which users communicate with their friends, family, colleagues, as well as how they communicate with people they have never met...

Best Practices

5 Tips for Integrating Social Media Into Your Marketing Campaign

by lotus823 Staff

March 14, 2017

As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social...

Digital Marketing

Doggone Pawesome: Social Media’s Top Dog Influencers

by lotus823 Staff

January 24, 2017

At lotus823 we have a soft spot for our favorite pooches, both in the office and on social media! Over the past few years, the trend of dog social influencers...