In the last month of 2020, TikTok was named the app of the year, Instagram expanded its shopping capabilities, and Twitter launched a new type of chat feature called “Spaces.”...
Instagram Reels: Your Guide to Instagram’s Latest Feature
As one of the most-used social media platforms for over a decade (with an estimated 1 billion active users), Instagram remains one of the most effective tools for digital marketers...
May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts,...
Your Brand’s Complete Guide to TikTok
As the international app sensation TikTok continues to soar with over 800 million active users worldwide, businesses with an audience on the platform are engaging directly with their target markets...
Nurturing Authenticity on Social Media
When meeting with a prospect recently, we were discussing the struggle to garner authentic conversations around brands on social media. Consumers are constantly looking to others for recommendations, reviews, and...
The Gatekeeper of Current Events: Social Media
There’s no denying the fact that the majority of people today are swapping out their newspapers for apps on tablets and smartphones. Gone are the days of families gathering around...
Social Media Advertising Best Practices: Twitter
With a list of growing opportunities for businesses that are active on social media, it should be no surprise that advertising has infiltrated these platforms with full force. We’ve previously...
September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce...
Instagram Influencers for Everyday Inspiration
In our latest influencer blog post, Paid & Organic Influencers: Pros, Cons, & Everything in Between, we defined the differences between each type of influencer and what a marketing campaign...
The Importance of Professional Social Profiles
From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark...