Turning a PR Crisis into Social Media Gold
It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to...
Behind the Scenes of Social Media Marketing with the lotus823 Team
At our digital marketing agency, social media is a part of who we are. Whether it be for professional or personal use, our social media team is on numerous...
Marketing Predictions From a Loti Perspective
According to the Chinese, 2015 is the year of the sheep. But here at lotus823, we believe it’s the year of content marketing. Last year, we had a pretty good...
The Top 5 Valentine’s Day Marketing Campaigns That’ll Steal Your Heart
This year, brands really pulled out all the stops to convince you that they know how to help you tell that special someone “I Love You.” From traditional sentimental masters...
How to Engage an Audience like Kevin Spacey at the #GoldenGlobes
I’m going to be real honest here and you can judge me as I’m sure you will for what I’m about to say. I’m usually not a big fan of...
Top Thanksgiving Campaigns from Big Name Brands
‘Tis the season of giving thanks, spending time with family, and of course the most stressful time of year for brands to unveil their biggest campaigns yet as they try...
#lotuslocal – Google My Business Overview
If you’ve already heard of Google Places and Google+ Local, then you’ll be happy to know that you’re already somewhat in the know about Google My Business. But, as with...
Our Favorite Picks: Back to School Edition
It’s October and for most that means you’re finally settling into “back to school” mode. With every crisp fall, companies are entertaining us with their new marketing and social media...
Why Blogging is the Future and Beneficial
It seems numerous social media outlets and the Internet are the proven “go-to” and reliable news source for most, but which sources are actually here to stay? There’s one online...
PR and Digital Marketing Roundup – August 2014
Summer has come to an end but the content never stops. Check out our PR and digital marketing news, tips and advice from August 2014.... Read On from PR and...
