In the world of social media things move at lightning speed. New networks spring up over night and old favorites can vanish in the blink of an eye (RIP MySpace)....
Digital Marketing News Roundup: Closing Out 2015
Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a...
lotus823 Recognized with Digital PR Award and Honorable Mention by PR News
Fresh on the heels of our Best in Show win at the 40th annual JASPER Awards, our integrated marketing communications agency was once again recognized for our work in media...
The Shift From Traditional to New-Age Advertising
As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with...
Tweet the Vote: Social Media Hits the Campaign Trail
With 2016 presidential campaigns kicking into high gear, campaign teams are searching for the most effective way to advertise their candidate. Today’s campaigns utilize social media more than ever before....
Increasing Holiday Sales with lotus823
Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks...
lotus823 Adds Gumdrop Cases and Maverick Industries to Its Growing Portfolio of Tech and Lifestyle Clients
At lotus823, an award winning integrated marketing agency based in New Jersey, we are proud to announce the expansion of our client portfolio with the addition of two new clients...
#ForceFriday: Star Wars Strikes Back on Social Media
Earlier this month Disney launched a marketing campaign of epic proportions. The worldwide marketing blitz leading to the December release of Star Wars Episode VII: The Force Awakens officially kicked...
From Pumpkin Spice to Instagram Quizzes: Social Media Stunts You’ll Fall For
It seems like summer came and went in the blink of an eye – now the kids are going back to school and the days are slowly getting a little...
Our Summer of Digital Marketing News [Roundup]
Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve...