Social Media Experiment: Foodies Take Over Applebee’s Instagram
The reality is that Applebee’s and I tend to have a very different overall definition of what “a foodie” is in general. The good news is that there is definitely...
On-Site Support: How To Rock A Trade Show
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for...
lotus823 Welcomes Addition of Knomo to Client Roster
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to...
How Social Media Disrupted the 24-Hour News Cycle
The landscape of the ’24 Hour News Cycle’ changed forever when social media came to be. Traditional news reporting outlets are quickly losing ground to the convenience and immediacy of...
Finding Similarities: PR Campaigns and Wedding Planning
Oftentimes, we lead two different lives – our professional life and our personal life. We usually focus on different activities in each life and do not find similarities in what...
How Ecommerce and Social Media are Working Together
With the introduction of #AmazonCart, the line between social media and ecommerce has been blurred even further, paving the way for unlimited reach and sales tools, but is it sustainable? ...
The lotus823 PR and Digital Marketing Roundup – May 2014
The world of PR and digital marketing is always changing. That is why we like to share our insights and best practices with you. If you missed anything during the...
#SMWF North America Day 2 Takeaways
The education and insight that #SMWF North America had to offer roared on during Day 2. Here are some highlights from #SMWF North America Day 1 in case you missed...
Highlights from #SMWF North America Day 1
One of the major social media marketing events of the year is #SMWF North America, presented by Social Media World Forum. The event is taking place from May 28-29 at...
10 Social Media Crisis Management Tips
Let’s face it: we live in an era where social media rules the world. It has become a space where every single person is given a voice, even if it’s...
