Marketing Archives | Page 6 of 19

February Highlights: Digital Marketing & Industry News

by lotus823 Staff

February 28, 2022

Although the month may have been shorter, February is following the momentum that started the new year strong with plenty of interesting updates and affairs occurring in the industry. We...

Social Media

5 Benefits of Having a Brand Ambassador Program

by lotus823 Staff

February 22, 2022

Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market...

Advertising

Q&A With IHA: What to Expect at The Inspired Home Show 2022

by lotus823 Staff

February 17, 2022

The International Housewares Association (IHA) has been the host of the world’s leading home and housewares trade show for over 80 years. Each year, thousands of products, and innovations–from tabletop...

Google Advertising

Factors to Consider When Planning a Google Ads Strategy

by lotus823 Staff

February 15, 2022

Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and...

Advertising

January Highlights: Digital Marketing & Industry News

by lotus823 Staff

February 2, 2022

Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs...

Conference

The Inspired Home Show 2022: Deadlines Exhibitors Need to Know

by lotus823 Staff

January 31, 2022

The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands...

Social Media

How Custom Market Research Can Benefit Your Business

by lotus823 Staff

January 18, 2022

Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market...

CES

CES 2022: A Review of the First Hybrid Show

by lotus823 Staff

January 11, 2022

The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling...

With so many updates in social media and digital marketing to be aware of, we recapped some of the biggest moments from December 2021 in our industry roundup!

Uncategorized

December Highlights: Digital Marketing & Industry News

by lotus823 Staff

January 5, 2022

December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs,...

Uncategorized

What is Google AdWords and How It Works

by lotus823 Staff

December 28, 2021

Advertisements are crucial in marketing for generating awareness and targeting consumers, all helping to drive more sales. Projections estimate that by 2024, revenue in digital advertising will top 460 billion....

Marketing

Factors to Consider When Planning a Google Ads Strategy

What is Google AdWords and How It Works

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