How to Drive Traffic That Converts With Google Shopping Ads
Over the last two decades, Google advertising has become a marketing norm and a familiar term worldwide. Coming from such a credible search engine with an expansive reach of over...
Google Search Ads: Everything You Need to Know to Get Started
With over a billion Google searches per day, it’s important to have a solid Google Search campaign in order to reach the right audience at the right time. If you’re...
How to Create Amazon A+ Content: Guidelines and Best Practices
Amazon has given the world easy access to essentially every product, but how can brands make themselves known among all the competitors? Amazon A+ content is a feature offered to...
5 Tips for Improving Your Media Outreach
Media outreach is critical for meaningful brand exposure in the target markets of your business. However, it can be overwhelming in terms of where to start, who to reach out...
April Highlights: Digital Marketing & Industry News
Everyday media and technology are changing. As always, it is important to stay up to date on the latest industry news to plan your marketing strategy ahead of time. Continue...
5 Conversion Rate Optimization (CRO) Best Practices
A conversion rate refers to the percentage of users who visit a website and convert. The action of a visitor opting into a newsletter or adding a product to their...
March Highlights: Digital Marketing & Industry News
March was no ordinary month when it came to digital marketing and industry news. Being aware of the updates and affairs occurring in the industry allows you to be best...
Marketing Do’s and Don’ts for Your New Product Launch
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after...
The Inspired Home Show 2022: A Week in Review
Following a two-year hiatus due to the coronavirus pandemic, The Inspired Home Show returned in-person to Chicago’s McCormick Place on March 5-7, 2022. Formerly known as the International Home and...
The Value of Affiliate Marketing and How to Get Started
Affiliate marketing has become increasingly popular in recent years. The industry, today worth $12 billion globally, has expanded with over 80% of brands having an affiliate program. In this blog...
