How to Extend Your Reach on Social Media
You’re surely familiar with old adage of “reach exceeding grasp.” If people read your content and then their people will read it through your people, it spirals outwards again further,...
lotus823 Infographic: The Many Colors of an Integrated Marketing Team
What does your favorite color say about your personal brand? Do people gravitate towards brands they personally identify with? Articles recently published in Fast Company and Entrepreneur examine the science...
Communicating Effectively: Wise Words From Our Integrated Marketing Agency
The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many...
Digital Marketing: A Machine of Perpetual Motion
Marketing professionals know that things rarely ever stay the same. Whether you’re a PR practitioner, community manager, or SEO guru, change is the engine that drives the digital marketing industry....
An Integrated Marketing Agency’s Round-Up of Bookmarked Links
Being a communications professional is a lot of fun. No day is the same, and the opportunities to grow and learn both professionally and personally are endless. And one thing’s...
Integrated Marketing Monthly Roundup – May 2013
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you...
The Sass Monster’s Guide to Turning Around a Bad Day
Some time ago the term “sass monster” came to be a part of this integrated marketing agency’s vocabulary. And, it was invented to describe me. Why? Because, sometimes I’m simply...
How-To Fuel Creativity at an Integrated Marketing Agency
At an integrated marketing agency, content is key. It spreads our clients’ brand messages, shapes identities, establishes personalities and cultivates communities. Us loti are a quirky bunch – we find...
The Top Three Reasons Why Social Media is Made for Businesses
Social media is no longer just a tool we use to connect with friends and family. Since its inception, social media has evolved into something so much more than simply...
Integrated Marketing Monthly Roundup
Integrated Marketing Monthly Roundup – April 2013
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you...
