Branding Archives | Page 2 of 7

Experiential Marketing 101: Everything You Need to Know

by lotus823 Staff

October 27, 2022

Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more...

Social Media Marketing

How to Stand Out From Other Exhibitors at Trade Shows

by lotus823 Staff

October 20, 2022

Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show...

Social Media

4 Tips on Getting to Know Your Customers Better

by lotus823 Staff

October 13, 2022

Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is...

Advertising

Why You Should Hire an Agency for Service Consultation

by lotus823 Staff

July 28, 2022

Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit,...

Public Relations

5 Tips for Improving Your Media Outreach

by lotus823 Staff

May 5, 2022

Media outreach is critical for meaningful brand exposure in the target markets of your business. However, it can be overwhelming in terms of where to start, who to reach out...

Branding

Marketing Do’s and Don’ts for Your New Product Launch

by lotus823 Staff

March 21, 2022

With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after...

Integrated Marketing

5 Benefits of Having a Brand Ambassador Program

by lotus823 Staff

February 22, 2022

Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market...

TikTok

January Highlights: Digital Marketing & Industry News

by lotus823 Staff

February 2, 2022

Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs...

Branding

The Inspired Home Show 2022: Deadlines Exhibitors Need to Know

by lotus823 Staff

January 31, 2022

The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands...

Branding

5 Tips for Improving Your Media Outreach

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