With a diverse range of clients in the consumer electronics and housewares industries, we have an expertise in developing and executing integrated marketing strategies. One most recent example of our work in the home and technology verticals is our partnership with Roborock. Learn how our team’s public relations and influencer marketing efforts resulted in a total reach of more than 6.7 billion media impressions!
The Challenge
Roborock is a globally recognized designer and manufacturer of home cleaning smart appliances that are durable, easy to use, and convenient. After successfully launching Roborock’s first-ever cordless stick vacuum, our team was tasked with managing the brand’s public relations activities surrounding the launch of its S4 Max robot vacuum.
The Strategy
Before launching our strategy, the team set the following goal: to generate awareness through prominent influencer partnerships and creative editorial outreach, while staying true to the brand’s vision by positioning Roborock as a desired and trusted lifestyle brand. From there, we targeted top-tier publications and key people of influence as part of the comprehensive integrated marketing campaign, which resulted in traditional product reviews, roundup articles, and featured gift guides. Our influencer marketing efforts not only delivered posts promoting Roborock’s S4 Max vacuum but offered multiple giveaways with chosen influencers and their audiences.
Results
In our 12-month partnership with Roborock, our integrated marketing strategy resulted in placements in top-tier media outlets such as Buzzfeed, CNET, Martha Stewart Living, Men’s Health, PEOPLE, WIRECUTTER, and more for a combined total reach of more than 6.7 billion.
Through influencer marketing, the team secured multiple product trade-out posts and giveaways with key influencers, that earned over 3.4 total impressions.
To learn more about our integrated approach and how we drove results for Roborock, view our full case study here.